Offering life insurance in addition to P&C coverage positions you as a trusted resource for more comprehensive protection, creates new ways to grow your business and increases your bottom line.

1. Another revenue stream

Life insurance generates additional commission beyond what you're receiving from your P&C sales.

2. Increased efficiency

Cross-selling multiple policies (P&C and life insurance) to one client allows you to leverage your current customer base.

3. Stronger client retention

Cars and homes are temporary, and so are their policies. However, life insurance policies can last a lifetime. If a client has a life insurance policy from you, they’re more likely to keep their other lines of insurance with you as well.

4. Recognition and rewards

By selling life insurance products, you're more likely to qualify for incentives and loyalty programs.

Ready to get started? Learn how to transition the client conversation to life insurance.

We're committed to helping you protect more people while supporting your business along the way. Check out this video to learn more about how to bring up the topic of life insurance.