Protective® Lifetime Assurance UL | Universal Life Insurance

Why recommend Protective Lifetime Assurance UL?

Budget-minded clients who want long-term protection for their loved ones can enjoy these benefits:

Customizable guarantee lengths

Choose the length of guaranteed coverage anywhere from ages 90–121

Predictable level-pay premiums

Lock in competitive, stable premiums at the start and maintain those rates for life

Straightforward, understandable coverage

Simple design is easy for clients to understand so they can feel confident in their policy

Client-friendly return of premium endorsement

Flexibility to access paid premiums at no added cost starting at year ten — ten years earlier than most competitors

See how this simple guaranteed solution works

Watch this client-friendly video to learn how how lifetime coverage with predictable payments can secure what matters most.

A still frame from a video about Protective Lifetime Assurance UL.

Consider this product for a client who:

Is looking for long-term death benefit coverage
Is attracted to the affordability of term products
Wants predictable premium payments
Has a low to moderate risk profile

Key product specs

Issue ages available for 18-85, varies by risk class and state
Minimum face amount: $50,000-100,000, varies by risk class
Built-in lapse protection

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Ideal clients for Protective Lifetime Assurance UL universal life insurance.

Explore all optional and built-in benefits

Optional riders and included endorsements help you tailor a Protective Lifetime Assurance UL policy to protect the unique goals of every client. Our client-friendly Riders and Endorsements Guide can help you introduce each of the benefits available.

Download complete guide

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Helpful resources on Protective Lifetime Assurance UL

We want to help you decide if this solution is the right fit for your clients. Use these resources to learn more about this universal life insurance product and support your client conversations.

Introduce clients to Protective Lifetime Assurance UL

Download product guide

The cover of the Protective Lifetime Assurance UL producer guide

Review key product features and benefits

Download producer guide

The cover of the Protective Lifetime Assurance UL short vs. long-term thinking flyer Reply

Explain the value of locking in premiums to save over time

Download term alternative flyer

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We’re here for you

We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.

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