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A financial professional meeting with a mother and daughter
A financial professional meeting with a mother and daughter
Life checkups help you address clients' changing protection needs
Your clients’ lives are constantly changing, so the protection they need is probably changing, too. You can make sure they have the right life insurance coverage in place with regular life checkups — and we’re here to help.

Big life events can cause protection needs to change

Meeting with your clients at least once a year can uncover life changes that could have a big impact on their protection needs. If your client has recently experienced one of these events, it’s time for a life checkup to review their coverage and recommend solutions to fully protect the life they’ve built.
Marriage or divorce
Purchasing a new home
Childbirth or adoption
New job or career change
Significant changes in income
Starting or owning a business
Financial support of elderly parent(s)
No Alt
Nearing retirement

Work your anniversary leads to uncover life changes

A lot can happen in one year that can affect a client’s protection needs. Make sure their coverage still fits by checking in on their policy’s anniversary date. Get tips for working anniversary leads in our resource.
illustration of hand flipping calendar pages to convey policy anniversaries being used as leads
What are anniversary leads?
Leads are delivered directly into Salesforce and organized by a policy’s contract anniversary date, making it easy for you to contact clients at the right time. Reach out before every anniversary to see if their needs have changed and discuss coverage options.
Illustrations of new parents pushing a baby carriage to convey life events as lead opportunities
Why work these leads?
Big life events such as marriages, births, college, retirement and the purchase of a home often cause needs to change and warrant a life checkup. Calling clients at this time presents an opportunity to make additional sales and strengthen your relationships.

Conduct a life checkup with help from these tools

Use these resources to guide clients through a life checkup to discuss their current needs and future goals, and help you recommend the right protection as their life changes.
Cover of the Protective life stages client brochure
Life stages client brochure
Cover of the Protective getting started checklist for clients
Getting started checklist for clients
Cover of Life Check-up Client Guide
Life checkup client guide
Cover of Life Equation Flyer
Simple needs analysis tool for clients
Cover of the Protective detailed needs analysis for clients.
Detailed needs analysis for clients
Cover of the Protective insurance needs client brochure
“How much insurance do I need?” client brochure
 Cover of the Protective life check up financial professional guide
Life checkup financial professional guide

Offer the right solutions to protect where your client is going in life

As you conduct life checkups amid clients’ changing needs, be sure you're also staying up to speed on what you're recommending to address those changes.

We’re here for you

We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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