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Universal life insurance offers flexible lifetime protection and more

It’s the lifetime protection and flexibility of universal life insurance that attracts many clients to this type of coverage. Our universal life products offer all this, plus predictable features and extras to protect the specific goals they have in life.

Why offer universal life insurance?

Your clients who want permanent protection with flexible options will enjoy these benefits:
Coverage that lasts a lifetime
Lifetime death benefit coverage can protect clients’ loved ones for the long term.
Predictable premiums and features
Clients know what to expect from their policy’s premiums, benefits and coverage lengths.
Cash value potential
Some policies offer cash value that grows tax deferred, which clients can access for future expenses.
Extras for additional flexibility
Optional and built-in features give clients more choices to protect their goals now and down the road.

Compare different types of universal life insurance

Get a quick overview of two types of universal life insurance and considerations for each one.
Traditional universal life insurance
Can come with a variety of options but typically offers cash value, flexible premium payments and lifetime coverage

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Minimum guaranteed interest rate
  • Cash value growth potential and access

Considerations

  • May be more expensive than term life insurance
  • Can be more complex as options and features are introduced
  • Interest rates may not be as high as with other types of cash value life insurance
Indexed universal life insurance
Offers potential cash value accumulation based on positive index performance, but unlike variable universal life insurance, earnings are typically protected from downside risk, subject to a floor

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Cash value growth potential based on index performance and cap rate
  • Downside market protection

Considerations

  • Policy fees and expenses might be higher than with other policies
  • Earning potential is lower than variable universal life because most policies are subject to cap rates
A financial professional presenting the benefits of indexed universal life insurance to a husband and wife
Consider universal life insurance for a client with:
  • Long-term protection needs
  • Death benefit coverage needs
  • Flexible premium needs
  • A desire to access extras like chronic illness coverage or cash value growth potential

See how our universal life products can protect your clients’ goals

Explore our universal life insurance products, each offering different features and benefits to protect a wide range of client goals.
Protective ProClassic II
Clients choose a level benefit period of up to 30 years. As their need for coverage changes, premiums stay the same while the coverage amount decreases.
Protective Advantage Choice℠ UL
Give clients more than just a death benefit. Offer them protection for life plus flexible premium options and potential cash value growth for when life happens.
Protective Indexed Choice℠ UL
Help clients reach their goals with guaranteed death benefit protection and cash value growth potential based on market performance.

Other related topics

A family taking photos and smiling, knowing they are protected with term life insurance.
Term life offers simple, affordable protection for a certain time
A couple smiling and using a tablet to review indexed universal life insurance.
Indexed universal life for protection and index-linked growth
A grandmother, mother and child enjoying time together, knowing they are protected with life insurance from Protective
Life insurance protection your clients can count on

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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