Business owner sales strategies
As an insurance professional, if you’re not focusing some of your prospecting efforts on small business owners, you might be missing out on key income opportunities to grow your book. Small business owners need your help to protect the business they’ve worked so hard to build. Explore your opportunities here.
Small business opportunities can mean big benefits for you
Did you know that small businesses in America account for 54% of all sales?* Get to know the small business owner — an untapped market that offers these benefits for you:
Prospecting for small business owners
We’re here to help you connect with small business owners to create effective continuation strategies using life insurance. Our prospecting resources are a great place to begin. Plus, our conversation starters can help you guide your discussions.
Help ensure business continuity with key person insurance
The value and ongoing operation of a small business may be impacted if a key employee dies. A permanent or term life insurance policy can be purchased by a business owner on one or more employees and provide funds to:
Use life insurance to equalize inheritance
When creating an estate plan, it can be a challenge for small business owners to divide assets equally among their heirs — especially for a family business. Life insurance can help provide an option for your clients to treat their heirs equally, while protecting the business they worked so hard to build. Our case study shows how it can work.
Protect business owners’ interests with buy/sell agreements
Buy/sell agreements can be a beneficial way to ensure the smooth continuation of a small business after a disruptive event, such as an owner’s retirement, death or incapacity. Life insurance is a quick and easy way for businesses to fund one of these three types of buy/sell agreements:
Helpful resources when working with small businesses
When pursuing life insurance strategies with small business owners, use these tools to provide relevant examples and support your conversations about their unique needs.
Other related topics
Resources to support your client conversations
Why life insurance protects what matters to your clients
Legacy planning to protect what clients pass on
We’re here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
* www.sba.gov, Small Business Trends
WEB.3417134.12.21