Product news that matters to your clients and your business
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09/29/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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08/11/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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08/11/2025
Lower Prices for Protective%%®%% Lifetime Assurance UL
Protective is committed to staying competitive and delivering on our promises. As the result of a recent review, we’re pleased to announce that we’ve lowered prices for Protective Lifetime Assurance UL.
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06/16/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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05/01/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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03/10/2025
Introducing Protective® Lifetime Assurance Universal Life for low-cost, permanent coverage
Discover Protective Lifetime Assurance UL: An affordable, straightforward solution to help meet long-term protection needs.
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01/27/2025
We’re updating rates on select products
Explore updated rates for Protective Indexed ChoiceSM UL.
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01/24/2025
Reflecting on our accomplishments in 2024. Together.
Though we’ve entered a new year, Garrett Bailey helps us reflect on all the great accomplishments we made in 2024. Thank you for your hard work and support.
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12/16/2024
New pricing for Protective Advantage Choice℠ UL
Protective is committed to continually reviewing our pricing to maintain competitiveness and deliver on our promises. As the result of a recent review, we are repricing Protective Advantage Choice UL in all states except New York, effective December 16, 2024.
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12/16/2024
Updated ExtendCare℠ per diem
The per diem limit for chronic death benefit riders will increase to $420/day beginning in 2025.
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