Product news that matters to your clients and your business
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08/11/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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08/11/2025
Lower Prices for Protective%%®%% Lifetime Assurance UL
Protective is committed to staying competitive and delivering on our promises. As the result of a recent review, we’re pleased to announce that we’ve lowered prices for Protective Lifetime Assurance UL.
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06/16/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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05/01/2025
Our latest reprice of Protective%%®%% Classic Choice term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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03/10/2025
Introducing Protective® Lifetime Assurance Universal Life for low-cost, permanent coverage
Discover Protective Lifetime Assurance UL: An affordable, straightforward solution to help meet long-term protection needs.
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01/27/2025
We’re updating rates on select products
Explore updated rates for Protective Indexed ChoiceSM UL.
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01/24/2025
Reflecting on our accomplishments in 2024. Together.
Though we’ve entered a new year, Garrett Bailey helps us reflect on all the great accomplishments we made in 2024. Thank you for your hard work and support.
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12/16/2024
New pricing for Protective Advantage Choice℠ UL
Protective is committed to continually reviewing our pricing to maintain competitiveness and deliver on our promises. As the result of a recent review, we are repricing Protective Advantage Choice UL in all states except New York, effective December 16, 2024.
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12/16/2024
Updated ExtendCare℠ per diem
The per diem limit for chronic death benefit riders will increase to $420/day beginning in 2025.
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11/21/2024
Accelerated underwriting process updates
On November 21, 2024, changes to our accelerated underwriting process will go into effect. We’re making these changes to help reduce processing time and increase placement rates for your business.
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