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Introducing Protective%%®%% Lifetime Assurance Universal Life for low-cost, permanent coverage
March 10, 2025
Discover Protective Lifetime Assurance UL: An affordable solution to help meet long-term protection needs.

Protective Lifetime Assurance UL offers permanent coverage that fits your client's budget. This cost-effective solution makes it easy to protect their loved ones and long-term financial goals.


Key features:

  • Low-cost, guaranteed lifetime coverage with level premiums
  • Return of premium offers flexibility to access paid premiums at no added cost
  • Optional ExtendCareSM rider to help offset the costs of a chronic illness

Tailor coverage with our optional rider and endorsement


Pairing Protective Lifetime Assurance UL with the ExtendCare rider could help ease the financial burden of a chronic illness. This rider enables you to provide clients with a comprehensive strategy for guaranteed death benefit coverage and financial protection.


The return of premium endorsement will pay policyholders 25% of all premiums paid to date if they choose to fully surrender their coverage on or after the 10th policy anniversary.


Replaces Protective Advantage ChoiceSM UL


Please note that Protective Lifetime Assurance UL is replacing Protective Advantage Choice UL, which is no longer available.

  • Applications for Protective Advantage Choice UL must be signed and received on or before March 9, 2025, to receive this product.
    • Medical interviews and applications must be completed by April 18, 2025.
  • Applications for Protective Lifetime Assurance UL must be signed and received on or after March 10, 2025, to receive this product.
  • If Protective Lifetime Assurance UL is desired, and a Protective Advantage Choice UL application was signed and submitted prior to March 10, an amendment to switch to Protective Lifetime Assurance UL will be required with an owner signature on delivery.

For complete details on this affordable solution, explore the Protective Lifetime Assurance UL webpage.

We’re here for you

We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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