May 1, 2024

We've lowered our Protective^® Classic Choice term prices once again. Maximizing our term life insurance with value and faster turnaround times, when using Protective Velocity, is our commitment to you.

We believe products should be easy to understand and easier to recommend. That's why we continue to improve our term product to maximize its value for clients everywhere:

• 35- and 40-year term periods make us one of only three carriers in the market to have level term coverage for up to 40 years.
• Our lower prices put us in the #1 spot 87%¹ of the time in annual premium scenarios and 92% of the time in monthly premium scenarios.
• Protective Velocity, our suite of digital solutions, makes submission to commission even faster and easier with these best practices.

Transition Rules:

• For electronic ticket business: applications must be signed and received on or before May 29, 2024.
• Any application in Underwriting on May 1, 2024, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
• New York does not have a rate change, but the plan codes are changing so they will follow the above rules.

Reach out to your representative today to see how we're helping clients achieve the protection they deserve.