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Making the case for life insurance

Everyone has something to protect. That’s why it’s so important to connect people to life insurance that secures what matters most to them — regardless of age, income or life stage. We’re committed to helping you protect more people while supporting your business along the way.

Why life insurance is important to clients and your business

More than 30% of households would feel adverse financial impacts within one month if a primary wage earner died.¹ By selling life insurance, you help give clients the security and protection they deserve — with added benefits for you and your business.
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Security for your clients:
  • Financial security
  • Protection for their family
  • Peace of mind
  • Income replacement for lost salary
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Benefits for your business:
  • Stronger client trust and retention
  • Additional revenue stream
  • Cross-selling opportunities
  • Potential to earn incentives

How to cross-sell life insurance

It can be simple to incorporate selling life insurance into your everyday business with these helpful strategies. Watch these videos to learn how to offer more to your current clients.

Secure clients’ goals with protection that’s right for them

Help your clients meet their unique goals and offer protection that makes a real impact on their lives. Explore our life insurance solutions to get started.
Term Life

Consider for a client who:

  • Has short-term protection needs, usually 10 to 40 years
  • Has a conservative low-risk profile
  • Only needs death benefit coverage
  • Keeps budget top of mind
Universal Life

Consider for a client who:

  • Needs long-term protection with premium flexibility
  • Wants extras like chronic illness coverage or cash value growth potential
  • Is an empty nester or retiree
  • May be affluent
Indexed Universal Life

Consider for a client who:

  • Needs long-term protection and death benefit coverage
  • Wants cash value growth potential
  • Is willing to pay flexible premiums in more complex case designs
  • Wants access to extra coverage
Whole Life

Consider for a client who:

  • Needs lower face amounts and guaranteed coverage
  • Wants instant death benefit protection
  • Is a senior
  • Wants to protect their loved ones

Other related topics

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Understanding the basics of life insurance
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Life policy review to keep up with clients' changing needs
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Financial professional reviewing their book of business to identify sales opportunities.
Identifying prospects in your book of business
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We’re here for you

We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
Contact us

Welcome to Protective

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¹ Insurance Barometer Study, Life Happens and LIMRA, 2021


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